Spotify

The way music is consumed has changed drastically over the last 120 years, from live shows, to sheet music and piano rolls, to vinyls, to reel-to-reel and cassette tapes, CD, DVD and finally all digital audio file formats available(wav, flac, mp3, etc) but, over the last 25 years digital formats(downloads, streaming dominate the way mainstream music is accessed making up most of the revenue. In the music streaming market, consumers have many to choose from, Apple music, Amazon music, Deezer, Pandora(only in the U.S.), Napster, YouTube music and of course Spotify. One thing these  service providers share in common is that all offer a convenient access to a vast library of music, what has made Spotify stand out from the competition has been a strong social media presence since their release in the U.S. in 2011 by partnering with Facebook to acquire enough exposure and users, also Spotify was amongst the first legal streaming service available to challenge the illegal file share servi

Spotify stores a very diverse collection of sounds from different cultures, music is enjoyed globally and one of Spotify's goal is to become people's main convenient source of Music wherever they go, They had a global vision from the start, in order to become an international recognized service Spotify applies a localization strategy (the process of organizing a business or industry so that its main activities happen in local areas rather than nationally or internationally) for each country. Availability of Spotify in the world

The target market of Spotify consists of the millennial(35 years old and below) generation because according to the company data millennials are connected all day from the moment they wake up.