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Ch. 14 - Retailing

The distribution of music has drastically changed since 1995 when the use of mp3 files became more frequent allowing users to share music through the internet and forcing record labels to adapt to consumer demands. Spotify instead of selling individual albums or tracks, they sell memberships that grants access to more than 50 millions tracks, great deal for fans. Spotify is a very simple example of online retailing that has proved great success, but this has not stopped other forms of music distribution, because physical goods like CDs, cassettes, vinyls, and merchandising are still profitable, Spotify acknowledges this shortcoming by allowing artists promote their merchandise and physical copies of their music on their page.

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